by Developing an online platform has never been easier, with nearly as many website builders and content management systems (CMS) as there are web hosting companies. But therein lays the issue that many new bloggers and businesses are suddenly confronted with is… How to get backlinks for your website?
At any given time, there are more than 7.5 billion people on the planet, with more than half of them online.
This means that practically everyone has an online presence, with the exception of those who do not have access to the internet (or those who are too young or old to utilize it).
Many people’s online presence is confined to social media accounts and a few subscribers, yet there are still billions of business and personal blogs.
Some of these elements, particularly keywords, are well-known. The issue is that, because to the rise of voice search, keywords are no longer the most important SEO technique.
Many SEO professionals have suggested that keywords are no longer as effective as they once were. While keywords are unlikely to go away completely, relying solely on them is suicidal. Backlinks have a role in this.
What Are Backlinks?
Backlinks are undoubtedly one of the most essential (if not the most crucial) SEO variables.
Unfortunately, they’re also near the top of the list of SEO measures over which you have little control—but we’ll get to that in a minute.
A backlink, simply put, is an external connection that redirects consumers’ attention away from one site and toward another.
You should undoubtedly include some backlinks in your content, but you should also include backlinks that operate as an incoming redirection. To put it another way, you want other websites and pages to connect to yours.
Backlinks and organic traffic go hand in hand. Organic traffic is when someone comes to your site directly from a search engine’s results page (SERP).
This is because when creating their search engine index, search engine website crawlers hunt for backlinks in particular, so the platform can better comprehend how your page(s) are connected.
More significantly, backlinks inform search engines about the relationship between your content and other websites and pages on the internet.
This aids in the relevant placement of your website on the SERP, allowing you to generate organic visitors for the right search queries.
The quality of your backlinks is strongly tied to how search engines index and display your content.
Of course, all backlinks aid search engines in indexing your content based on relevancy, but this does not have a significant impact on your ranking.
That is why it is critical to obtain backlinks from and to authoritative websites. These are well-known websites that already score well for similar themes to yours.
Quality backlinks can be difficult to come by, but they don’t have to be. Backlinks can be built (or earned) in a variety of methods.
Here are 11 ways:
1. Building broken links
The broken-link building strategy is one of my favorites because it is ideal for generating one-way backlinks.
Contacting a webmaster to report broken links on his or her website is part of the technique. At the same time, you suggest that the link be replaced with a link to another website.
And, of course, you mention your own website in this paragraph. Because you are assisting the webmaster by reporting broken links, your chances of receiving a backlink to your website are very good.
To apply the broken-link strategy, first look for relevant websites in your niche with resource pages. Use the following Google search terms to find them:
- your keyword + links
- your keywords + resources
- keywords inurl:links
If I have a parenting website, for example, I’ll look for parenting + links.
Download and install the Check my Links Google Chrome plugin to quickly identify broken links on certain pages. Using this plugin, I was able to rapidly find all of the 404 links on this page:
Returning to the webmaster, be nice and introduce yourself while contacting him. Inform this person that the materials he or she is linked to are no longer available.
Always give the specific location of any broken links so that they can be detected quickly.
Replace the links with some alternatives, such as your own website. To earn a backlink, try to be helpful rather than greedy. This strategy works most of the time, but there will be times when the website refuses to connect back to you.
2. Using guest posts as an advantage
The most efficient technique to reach new audiences is guest blogging. You can get your content in front of more readers and gain greater exposure by publishing articles on other popular websites.
It’s not only about the backlink; it can also be about building your internet reputation or social media following.
Guest blogging allows you to make the most of your existing ties while also broadening your readership.
If you’re still unsure about guest posting, keep in mind that Google’s Google Analytics blog permits guest contributors. This is what Google has to say about it in a tweet:
There are numerous methods for locating websites that accept guest pieces. Here are three examples:
To identify blogs that allow guest contributors, use the following Google search terms:
- your keyword + inurl:write-for-us
- your keyword + guest-posts
- your keyword + inurl:guest-post-guidelines
- your keyword + become a contributor
- your keyword + bloggers wanted
- your keyword + submit an article
- your keyword + want to write for
- your keyword + contribute
- your keyword + become an author
- your keyword + guest post by
- your keyword + now accepting guest posts
Find influencers that regularly produce guest pieces and aim to contribute to the same places they’ve previously contributed to.
Take, for example, freelance writer Kristi Hines’ profile. Click “About” on her website, then scroll down to the contributor area to view a list of all the websites to which she has submitted articles.
If you repeat the procedure with other influencers, you’ll have an inexhaustible supply of content to publish on third-party websites.
Other choices can be found by using social media.
Search for “guest post,” “guest piece,” or “guest author” on Twitter.
Set alerts for the keywords you wish to track with Topsy to automate the process.
Always provide a link to your social media profiles when submitting a guest post. If a reader appreciates your article, he or she can quickly subscribe to receive similar future content.
3. Backlinks to internal pages
External links to your site and pages are sometimes referred to as backlinks. Internal links are also appropriate because they help you produce a wonderful user experience.
This is crucial in SEO since it allows you to keep people on your website longer. Backlinks aid site crawlers in the creation and updating of search engine indexes.
If your content contains technical phrases important to your sector, this is one of the most prevalent ways this will work to your advantage.
You want your viewers to comprehend what you’re saying, but putting a definition next to every technical phrase makes for a jumbled content structure.
That is why you have a separate page dedicated to that term because it is important to your industry and target market.
You may ensure that your readers have all they need by turning the first appearance of a technical phrase on your website into anchor text with an internal backlink to the definitions page.
However, avoid overcrowding your pages with internal connections. A decent rule of thumb is to keep the number of backlinks per page below 100, and you should count external links as well (you’ll see why in a minute).
4. Reach out to journalists and bloggers
If you’ve never heard of HARO, you’re likely missing out on some fantastic opportunities to gain press links.
HARO is all about providing quotes to journalists who need help writing their stories, and there’s a strong possibility they’ll include a link to your website as credit.
Sign up, and you’ll get an email that looks like this three times a day (Monday through Friday) in your inbox:
Many journalists from a variety of fields are looking for a quote to use in their articles.
If you come across one that is relevant to your work, respond to it. You should make every effort to be as thorough as possible and only respond to issues and requests on which you are an expert.
You won’t be successful with every pitch, but if you pick your responses well, it may be a terrific way to create strong relationships.
5. Comment on others blogs or forum
Everyone goes to their favorite blogs for knowledge, but occasionally readers want or need something more than what the post has to give. This is the point at which you enter.
Find and start reading blogs that cover your industry, either directly or by posting on some of the items and (or) services that are part of your business.
There are many reasons for you to do so, and we’ll go over them in more detail later in this post, but one of the simplest methods to do so is to go through the comment area.
Many bloggers (including vloggers on sites like YouTube) frequently allow their followers to ask questions or leave comments with their thoughts, stories, and ideas.
The original author of the question is often the one who responds, and most bloggers will try to respond to every comment, but some of the best responses come from other readers. And it’s here that you come in.
To begin, if you see any material that is missing or isn’t well covered in the post, you can leave a suggestive comment with that information. You might also find possibilities to contribute responses by reading through the queries of other readers.
6. Media outlets, social media
Other social media channels might be just as useful for generating backlinks and promoting your content like Facebook. People have built a profession out of being Social Media Marketing Managers since it’s such a useful and popular alternative.
Of course, you don’t have to hire one when you first start out because you should be able to manage your social media platforms without issue, but in the long run, you’ll almost certainly need one
It works like this: you create a Facebook profile for your company, where you can connect with customers, advertise your business, and share content.
Of course, you’ll find yourself sharing stuff from other websites, and they’ll usually reciprocate.
Your followers will be notified about new material, goods, and promotions on a regular basis, and they will be able to share your postings with their friends, resulting in a cascade of backlink changes.
The same can be said for Twitter, which we’ve already described as a good place to look for possibilities to guest post on other websites.
Instagram is another popular trend (primarily for product-oriented firms, though service providers should consider finding methods to use the network as well), which allows you to market your brand and share advertising campaigns such as competitions with a large audience.
7. Using the Skyscraper Technique
The Skyscraper Technique, which was first introduced to the SEO community by Brian Dean of Backlinko, is a link-building strategy that follows a tried-and-true process:
Look for content that has received a lot of attention and has a lot of links.
Improve your content and promote it to individuals who linked to the original item.
It works because you are removing the guesswork that is frequently connected with content marketing by building on a foundation that has already been proved to work.
This strategy can and will assist you in generating high-quality links that will boost your organic traffic and help you rank for competitive search terms and keywords.
- Finding content that has been linked to a lot
- Create better content
- Promote the content to those that linked to it
It works because you are removing the guesswork that is frequently connected with content marketing by building on a foundation that has already been proved to work.
This strategy can and will assist you in generating high-quality links that will boost your organic traffic and help you rank for competitive search terms and keywords.
However, you must be willing to put forth the effort.
Because the Skyscraper Technique is all about creating the best piece of content for your selected topic on the internet, you must be willing to go all-in on:
- Length
- Depth
- Visuals
8. Use infographics to build backlinks
Infographics are one of the most popular ways to increase website traffic and get valuable backlinks.
They’re also beneficial because they’re simple to comprehend and distribute. Isn’t it true that everyone adores visual data? As a result, the demand for infographics has skyrocketed.
Consider how Mashable, a popular online newspaper, publishes a slew of infographics from all over the web.
Now is the time to pick your infographics: For your audience, each one should include a fresh and engaging message. To make your decision, look at current hot issues to discover what people are looking for, and then use statistical data to design your infographic.
Begin by conducting research and gathering data for the content. Then find someone to help you visualize your topic.
It’s a common assumption that developing an infographic is costly; however, this isn’t necessarily the case. Consider a price range of $150 to $300 as a starting point.
You’ll be paying $15 per link if you gain 10 backlinks for each infographic. The cost of five backlinks will be $30 per link.
For backlinks obtained through webmaster moderation, that’s a steal. You’ll win even more if your infographic gets viral.
Dribble is a wonderful place to look for designers with strong portfolios. For only $20 a year, you may contact them personally by upgrading your account to PRO status.
Simply type “infographics” into the search filter.
After you’ve found someone you like, click “hire me” and send a message outlining your requirements and asking for a quote. Another location to look for talented designers ready to make low-cost infographics is Fiverr.
It’s time to share your infographic once everything is in place and it looks great on your website. You can submit your infographic to a wider range of sites.
For example, here is a list of over 100 places where you can submit your infographic.
Last but not least, send an email to those who have previously connected to or shared comparable infographics on social media.
Request feedback on your infographic, but never expressly request a link. They’ll know what to do if they enjoy your infographic.
9. Spy on your competitors
If you’re serious about increasing organic traffic, you’ll need to keep up with your primary competitors’ web marketing strategies.
You should monitor your competitors’ social media accounts for link-building and earning approaches, as well as content marketing strategies. Here are some suggestions:
Set up notifications for when your competitors add new content to their websites.
Follow them on social media or sign up for their email newsletters. Create a Google alert for the keyword “site:yourcompetitor.com” as another clever approach to stay on top of their new content.
If my competition is TechCrunch, for example, I can establish a Google alert with the keyword site: tech.
Know when and how your competitors are developing or earning backlinks.
This will allow you to duplicate their top backlinks and have a better understanding of how they advertise their website. Try becoming a guest author on the same websites where they are obtaining links through guest blogging.
If the majority of their links come from blog reviews, contact those bloggers and give them a free trial of your tool to evaluate. They might eventually write a review on it.
Monitor Backlinks is my go-to tool for spying on my competitors’ backlinks. It allows you to include your top four competitors. After that, you’ll receive a weekly report detailing all of the new links they’ve gained.
You may receive additional information about these links and sort them by their value and other SEO metrics inside the application. All of the links on my own website are already marked in green, as shown in the screenshot below.
I can quickly identify new link-building chances using this method. I can keep track of all the backlinks my website receives with Monitor Backlinks. When one of my link-building efforts is successful, I can see all of the new backlinks in my dashboard.
10. Make your content more accessible.
You won’t earn backlinks from great content unless you know how to promote it properly. In order to promote your best articles, you’ve got to get out there and do some email outreach.
Contacting blogs or websites that publish weekly or monthly roundups is one of the greatest ways to do this.
You can use Google to search for terms like “keyword + roundup” once more. If you just want to see results from the last week or month, make sure you select that option.
Then get in touch with the owners and offer them a quick overview of your website. Include a link to one of your best articles or guides in your message.
They may link back to you in their next weekly roundup if they find your resource beneficial. These bloggers are always on the lookout for new ideas, so they’d love to hear from you.
Make sure you don’t abuse your relationship with any webmaster by asking for a link directly, as you would with the other tactics.
11. Donate
Donating to nonprofit organizations can win you backlinks. This approach is simple and easy to implement.
All you have to do is discover websites in your niche that take donations and link to them. Simply enter the amount of your desired gift and the URL of your website.
Finding these websites necessitates a few Google searches. Here are a few inquiries that typically yield positive results:
- contributors page + donate + your keyword
- donation + contributors + your keyword
- contributors page + your keyword
Conclusion
Earning quality backlinks can be difficult at times, but with the correct resources and approaches, you can readily locate link-building chances.
Finally, keep in mind that maintaining your backlinks is just as vital as creating them. So, using tools like Monitor Backlinks, Ahrefs, or Majestic, keep track of the backlinks your website is receiving.
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